Ronald Aveling Freelance Designer & Consultant

I’m a Design and User Experience specialist. I craft words, graphics, and information into beautiful, accessible, and effective outcomes.

My contributions often appear in websites and digital products, yet I’m no stranger to physical and time-based media.

I’ve got a thing for solving tricky problems and am at my best when spanning multiple disciplines to achieve holistically integrated outcomes. This makes me especially well-suited to small and medium-sized businesses.

I do my best work at Aveling Ray, a digital agency I operate with my friend Bobby Ray. Our skills are complementary, and as a team we’re better than the sum of our parts.

I live in Hobart, Tasmania, and am a citizen of both Australia and the United States.

How I Contribute

User Interface & Graphic Design

I’m educated in Fine Art and possess strengths in composition, color theory and typography. I craft impactful and aesthetically pleasing outcomes in both analog and digital mediums (code included).

Information Architecture & Content Strategy

I love organising content for findability and ease of use. User flows, content taxonomies, and relational logic are my friends. I’m hip to technical SEO, semantic HTML, Open Graph, and Schema best practices too.


I can compose and edit effective, keyword-savvy copy for your website or digital product. I know when to be brief, where to go deep, and how to get the cadence of your communications just right.


I’ve played an important role in the establishment and growth of several eCommerce businesses. My contributions have spanned all of the above, as well as integrations with shipping & fulfillment.

Highlights from My Working Life

I’ve also made a positive impact to a wide range of businesses including restaurants, book publishers, educators, and media production agencies.

Let’s Talk!

Call +61 487 739 101 or email me at We can explore your needs to figure out whether my skills are a good fit.

Thanks for your precious time.